100% Money-Back Guarantee: If you're not completely satisfied with the mini-course, simply let us know within 30 days and we'll give you a full refund – no questions asked.
The Reciprocal Marketing Book: Build a Real Estate Business Powered by Trust, Referrals, and Value
Discover the proven system top agents are using to create loyal clients, deeper community ties, and sustainable growth — without chasing cold leads.
The Reciprocal Marketing Book
Reciprocal Marketing is a game-changing guide for real estate agents who want to grow their business through authentic, relationship-driven marketing. In this book, Kirby Chan reveals how to create powerful partnerships with local vendors, professionals, and community leaders—turning your network into your most reliable lead source. Packed with real-world scripts, strategies, and plug-and-play campaigns, this book is your blueprint for building a referral machine that gives as much as it gets.
What this book can help you with:
➡ Creating a value-first VIP membership program your clients will love
➡ Building partnerships with local vendors that generate warm referrals
➡ Automating your follow-up with real scripts and email templates
➡ Tracking what matters and simplify your marketing without burnout
➡ Launching your program in 8 weeks or less—with a plug-and-play checklist
What to Expect:
➡ Step-by-step strategies
➡ Scripts to talk to vendors, past clients, and prospects
➡ Templates for emails, social posts, and referral thank-yous
➡ Real-world examples of agents who’ve grown their business with this model
➡ A full appendix of swipe files, checklists, and shortcuts to take action fast
What to Expect:
➡ How to launch your VIP Membership Program in 8 weeks
➡ How to deliver consistent value that builds real loyalty and referrals
➡ How to become the Community Realtor clients never forget
➡ How to create vendor partnerships that fund and fuel your business
➡ How to automate client touchpoints while staying authentically human
➡ How to measure success by conversations and connections, not just closings
In an industry where trust is the ultimate currency, Reciprocal Marketing gives you the roadmap to stand out, serve deeper, and grow a business that thrives — in any market, at any time.
This book is for those who:
New agents building a business from zero
Team leaders and brokers seeking better retention tools
Anyone who wants a sustainable, referral-driven business
Experienced agents tired of transactional marketing
Realtors ready to build real value and relationships that last
About the Author:
Meet Kirby Chan
Kirby Chan is a 20+ year real estate leader, entrepreneur, and founder of Team Forward, The Power of 1000 Leaders, and Happiness, Freedom & Abundance Co.
His mission is to help agents build thriving businesses rooted in trust, generosity, and community — not cold calling.
Kirby's approach has transformed the careers of countless agents and entrepreneurs across North America.
Learn how to hold the ultimate Open House. We will look at everything we can do before, during, and after. In this session, I'll share effective strategies for hosting successful open house events.
The Creator
Kirby Chan - Real Estate Marketing Coach
and Founder of Kirby Chan & Co. Real Estate Team
Kirby Chan wears multiple hats in the realm of real estate, serving as the founder and CEO of Kirby Chan & Co. Real Estate Team. With a passion for coaching, he also mentors real estate agents to unlock their highest potential.
Accolades and Achievements:
Kirby Chan has been recognized as:
🏆 Top 1 Individual Producer in Ontario - July 2024
🏆 Top 3 Real Estate Agents in Richmond Hill
🏆 Recipient of the Toronto Star Platinum Award for Realtors
🏆 Voted Top Real Estate Agent in Markham Community Votes
Professional Journey: Kirby Chan embarked on his real estate journey in 2003, honing his real estate appraisal and construction expertise. Today, based in Richmond Hill, Kirby Chan & Co. serves Thornhill, Richmond Hill, and the Greater Toronto Area, supported by a robust international network of referral agents.
WATCH THE REPLAY - April 29 Session of the RECIPROCAL MARKETING LUNCH & LEARN
Build a Business Clients Love, Trust, and Refer
If you are ready to stop chasing deals and start creating lasting success, Reciprocal Marketing will show you the way.
Build trust. Serve deeper. Grow faster.
Your new business model starts now.
100% Money-Back Guarantee: If you're not completely satisfied with the mini-course, simply let us know within 30 days and we'll give you a full refund – no questions asked.