Joe Turco dives deep into one of the most powerful yet underused features of ChatGPT: creating custom GPT assistants for different users in your business—not just yourself.

Instead of you being the only one interacting with AI, you can create tailored assistants for:

- Buyers and sellers (answering “What’s next?” questions and easing late-night anxiety)

- Team members (providing SOPs, transaction steps, contact info, and calendars)

- Agents you’re recruiting (offering EXP info and linking back to your Calendly)

These assistants act like AI-powered client care tools—available 24/7.

Imagine a seller waking up stressed at 2AM and instead of texting you, they ask your GPT assistant, “What’s the next step?” and get a calm, clear, branded response with your name and calendar link built in.

Joe also reframes GPTs as the next evolution of lead magnets. Instead of a static PDF, your GPT is interactive, memorable, and lives inside your lead’s ChatGPT forever—constantly reminding them who gave them value.

Practical tip: You can text the GPT link to cold leads from your CRM, reviving conversations and positioning yourself as a tech-savvy, supportive expert.

Whether you're leading a team, managing dozens of clients, or building your brand, these GPTs reduce friction, automate follow-up, and give your audience tools they’ll actually use—without overwhelming you.