Save Hours, Stay Visible: How Joe’s AI Avatar Handles Content for Him

Joe Turco Is Using AI Avatars to Make Hyperlocal Content on Autopilot

Joe Turco isn’t just exploring AI; he’s building a fully functional content engine that runs with minimal human effort. His system combines voice cloning, ChatGPT agents, and AI avatars to create real estate content at scale, without losing personality.

Instead of filming selfie videos or scripting updates manually, Joe is developing an AI-powered workflow that produces local update reels entirely on its own. No lights, no camera, just output.

Here’s What That Workflow Looks Like:

A ChatGPT agent pulls in local news, events, and community updates.

It turns that info into a short, relevant script tailored to Joe’s audience.

An AI avatar—complete with his cloned voice and likeness—delivers the message like a real person.

This pipeline is already live. During a recent session, Joe and Kirby Chan walked through the entire stack, showcasing how tools like Higgsfield and GPT agents are being used to create and distribute hyperlocal real estate content daily.

The AI Content Stack in Action

Here’s what the system can already do:

• Deliver neighborhood updates with a local voice

• Record content instantly, without prep or filming

• Auto-caption and SEO-optimize every post

• Repurpose scripts into captions, blogs, or emails

It’s not about replacing the agent; it’s about removing the repetitive tasks while keeping the brand voice intact. Every video still looks and sounds like Joe, even though it’s 100% AI-generated.

The Big Question: Could You Post a Local Reel Every Hour?

Joe and Kirby posed a powerful challenge: What if realtors could show up in their community feed every single hour with relevant updates?

The answer? With this tech stack, it’s possible. One example they shared was a reel about a major public housing overhaul in Boston. The avatar delivered timely, local news using Joe’s voice and branding—without him ever stepping in front of a camera.

Staying Within the Rules

Naturally, questions arose about whether platforms like YouTube permit such content. Joe’s perspective was clear: it’s all about the value. Platforms are cracking down on low-effort, spammy AI content—but high-quality, informative posts that serve a local audience are still very much welcome.

Why It Works

This approach isn’t about chasing trends. It’s about creating a long-term strategy that lets agents stay visible, build authority, and deliver value consistently, without being glued to their phones all day.

Instead of being the one filming, editing, and posting every video, agents can build a system that does it for them, while still sounding and looking like the brand they’ve built.

🎥 See the AI Avatar in Action

Joe shared a real example: an AI-generated reel about a Boston housing project, made with Higgsfield. No camera, no live script—just smart automation doing the heavy lifting.